FOR IMMEDIATE RELEASE
NOVEMBER 9, 2026
Featuring a ground-up redesign, new interface is built to give parents, coaches, and players a seamless MADE Hoops experience from registration through gameday
NEW YORK — MADE Hoops, the leading grassroots basketball platform in the United States, and Wheelhouse, a brand and digital studio for companies shaping the future of sport, today announced the ground-up redesign of MADE’s online system, delivering a new unified platform that offers an easy-to-use interface designed to support parents, coaches, players, and anyone who competes, attends, or participates in MADE events.
Available to users at MADEHoops.com, the platform will deliver several new capabilities including a simplified registration process and a new way for players to track their entire history with MADE Hoops.
“For over a decade, MADE Hoops has set the standard for the in-person basketball event experience, running the biggest, highest-energy and most consistently reliable tournaments and camps throughout the U.S. and Canada,” said Edgar Walker, SVP of Strategy at MADE Hoops. “This new technology platform and digital upgrade represents the next step for us in taking that in-event standard and matching it within our digital ecosystem.”
“The organizations that define the next decade of youth sports will be the ones that own their technology instead of renting it. MADE Hoops can build on what they have now rather than wait on anyone else’s roadmap,” said Ambert Rodriguez, co-founder and chief creative officer at Wheelhouse. “We designed and built their public sites together with one admin system and data warehouse behind them, so the experience is connected for players, coaches and families, and for the team running the events. It has been a genuine pleasure building this with them.”
This platform, developed in partnership with Wheelhouse, draws on MADE’s unique understanding of not only the player experience, but that of parents, coaches, referees, and program directors. The website was built to address feedback from every part of the grassroots basketball ecosystem, creating a truly integrated journey that is easy to use and helps make players, teams and families feel like a key part of the MADE Hoops platform.
On the backend, the website also brings structural enhancements that support a more seamless user experience, with improvements in processing speed, data accuracy and access, and events communication.
About MADE Hoops
MADE Hoops is the nation’s leading youth basketball platform and a grassroots leader in cutting edge youth basketball events and experiences. Founded in 2014 by Chad Babel, MADE Hoops is committed to ensuring the sustainable development of the nation’s leading prospects. MADE Hoops is backed through investment from LRMR Ventures, Boardroom, SC Holdings, and others.
